A Letter From The Owner

Rudy’s started from both a place of desperation and hope. I was 27 years old with a new baby and a 6 year old. I was working at a nonprofit in St. Louis and was on maternity leave. I knew something had to change. I needed to provide for both of my daughters and have a schedule that would allow me to still somewhat be their sole caretaker. I was looking for remote jobs when click bait struck and I stumbled across an article headlined “10 mobile business ideas out of food truck”. I had no business clicking that article but I did. Scrolling, I found a florist on wheels and was immediately intrigued. I became obsessed actually with the idea of bringing St. Louis’ first mobile flower shop to life. So obsessed in fact, that I put a bid in on ebay for a 1962 jeep truck three weeks later. When I woke up the next day I had won the bid. I was excited but then quickly realized I didn’t have the $3K to buy the truck and had to beg 3 of my family members to loan me $1,000 each. They said they didn’t think it would work but they’d do it anyway. And here we are 8 years later.

***The original eBay listing photo of Rudy, St. Louis’ first mobile flower truck!***

I knew St. Louis would work. I knew the city and its residents would love the truck and this idea as much as me. Why? How can you not! Flowers make everything better. They bring so much joy to those giving and receiving. And coming from a social work background it was important for me to do something that felt like giving back. I thought what a beautiful thing to give to the city. It’s my contribution. Rudy’s as a whole is my love letter to the city in a way. How much value can we add to people’s lives by making flowers more accessible and fun through the flower truck concept. Alot. It’s been 8 years and I’m incredibly grateful that we’re still here.

***Rudy still as a baby flower truck, before the top covering and flower bucket shelving were added. This photo was taken during one of our early-on spring flower truck shifts in St. Louis.***

2025 has been a rough year. Every year provides its own set of challenges but this year not only has business declined but the world has seemed to be on fire and in a constant state of chaos. I’ve thought about shutting down. My girls are 8 and 15 now and while people say it’s hard having babies, let me tell you it doesn’t get any easier as they get older. They need me more now than ever and so does the business. And as I've reflected and sat with some pretty difficult emotions over the last 3 months I realized we can’t. I can’t shut down. This is the time when finding the beauty in life’s simple pleasures matters most. We need reminders of beauty and positivity to keep going.

***Rudy’s as it stands today, in all it’s flower beauty glory***

So even though the trucks are closed for the season we’ll still keep going and be back open come this spring. Until then you can shop our flower delivery service or stop by our studio during the week.

We’d love to see you,

Brittany